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What’s The Pre-Story?

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One of life’s under rated pleasures is spotting the pre-story. 

For this reason, I liked this description in Gavin Esler’s book, Lessons from the Top:

Before (Bill) Clinton could change his party, he had to deal with his own reputation. There was a damaging ‘pre-story’, a series of rumours swirled around him like a [...]

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